2023 · 200 pages · Print & Kindle
Unlocking the Keys to Automotive Marketing Victory.
Two hundred pages covering lead generation, sales conversion, digital retailing, and customer retention — written from inside the industry, not from the outside looking in. Now used by dealerships across North America.
Automotive · Strategy
The automotive industry runs on habits built for a different era. The dealers who are winning aren't the ones with the biggest budgets — they're the ones willing to rethink every assumption about how they reach, convert, and retain customers.
Attribution · Marketing Science
Most dealers can't tell you which ad dollar sold which car last month. That's not bad attribution — that's no attribution. What it takes to close the loop from ad impression to signed deal, and how to grade any vendor who claims they already have.
AI · Automotive
Most dealers run six to twelve disconnected tools, can't measure what fragmentation costs them, and lose the leads they paid to generate. The argument for unified AI in dealerships — written from inside the industry.
Craft · Process
Twenty years of abstract painting trained one specific muscle — the ability to think abstractly. That muscle, more than any technical skill, is what lets me build software the rest of the industry hasn't built.
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