Portfolio 01 — 03 Actively Building

Three operating companies.
One thesis.

Sectors Automotive · AI · Consumer
Model Operated, not invested
Status All three live in 2026
Dealer Ignition — two customers inside a luxury Infiniti dealership showroom
Case / 01 · Agency 01
Est. 2023 · North America

Performance marketing built exclusively for automotive dealerships.

Sector Automotive Retail
Service Strategy, Creative, Media
Measured By Vehicles sold
Operating Since 2023

We don't just run ads — we architect the entire marketing engine. Strategy, creative, media, and analytics — calibrated to one metric that matters: vehicles sold. Not impressions, not clicks, not leads. Units moved off the lot.

Steve Baylis wrote the book on it. Driving Dealership Growth is a 200-page playbook used by dealerships across North America. The work is grounded in what actually moves metal — written from inside a dealership, not from an agency pitch deck.

What sets Dealer Ignition apart is the closed loop. Because the agency sits connected to Diablo AI's sales data, every ad dollar can be traced to the specific unit it sold. That accountability is rare. We built it because we came from inside the business.

Brushed-metal Diablo AI demon mark on a dealership concrete wall beside a dark luxury vehicle
Case / 02 · AI Platform 02
Launching 2026 · North America

Autonomous intelligence for every dealership touchpoint.

Sector Automotive AI · CRM
Platform Four AI engines, one system
Coverage 24/7 lead & follow-up
Status Beta, 2026

Diablo doesn't replace one tool — it removes the need for a dozen. Speed-to-lead response. Lost-deal recovery. AI follow-up across five levels of objection handling. Private-sale orchestration. A full CRM. Unified into one system that never sleeps, never loses the plot, and never lets a lead sit in a queue.

Four AI engines work in parallel across every touchpoint a dealership has: the moment the lead arrives, the follow-up sequence, the re-engagement of lost opportunities, and the orchestration of events. Every interaction carries the nuance of a trained salesperson and the speed of a machine.

Because Diablo connects to Dealer Ignition's advertising data, it closes a loop no other automotive AI platform has closed: from the ad dollar that generated the lead to the sold unit at the end of the process. For the first time, a dealership can prove which ad dollar sold which car.

Rally — a row of McLaren supercars lined up at a Vancouver waterfront meet
Case / 03 · Consumer App 03
Beta · Vancouver · Los Angeles · Miami

The social platform for car culture.

Sector Consumer Social · Automotive Culture
Product Events, drives, groups, feed
Launch Cities Vancouver, Los Angeles, Miami
Status Beta, 2026

Rally is where car culture actually lives online. Organizing meets. Recording scenic drives. Sharing builds. Connecting with the people who care about the same machines you do. While Dealer Ignition and Diablo AI serve the dealer side of automotive, Rally serves the enthusiast side.

The platform is community-first by design. The feed is driven by your local scene — not an algorithm optimizing for engagement. Events are real. Drives are recorded. The culture is protected. Every feature is built with the people who show up on a Sunday morning with their car, not for the scroll.

Rally closes the ecosystem. Three companies, one understanding: of the people selling cars, and of the people who love them.

The Thesis

Dealer Ignition brings the customers. Diablo AI handles every touchpoint. Rally connects the culture.

Three companies, one ecosystem — built by the same team, informed by the same obsession.

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